We’re excited for the return of The Makeup Show May 5th – 6th at the Metropolitan Pavilion in Chelsea. If you haven’t been to The Makeup Show before, you may wonder what it is, what you’ll find there, and why you’ll love it (and you will love it). The show typically draws more than 4,000 attendees and will showcase more than 90 brands this year.
The Makeup Show gathers together many of the most influential makeup artists and beauty brands in the industry for a fun and memorable experience, including loads of educational and shopping opportunities in an intimate setting. Watch celebrity makeup artists and industry experts on the Seminar and Demo stages as they demonstrate trends and techniques and share valuable insider expertise. If your career is in beauty, this is especially helpful and inspiring. If you’re interested in shopping, you can find the best global makeup, skincare, and hair care products at professional discount prices (20% – 60% off), so prepare to find incredible deals on makeup, skincare, hair brands, tools, and tech brands.
It’s the largest pro-only beauty event in the country, and provides an experience that will educate, showcase artistry, enthrall, and build community. Artists from all areas of the industry at all levels of their career can find mentors, meet industry leaders, refill their kit, and learn about new products and programs that will bring their profession to the next level.
Here are pricing details, followed by more show information:
Metropolitan Pavilion Address:
125 West 18th Street, 8th Floor, New York, NY, 10011
Website: The Makeup Show
Tickets can be purchased online HERE. ($52 one day / $65 two days)
Or at the door for an increased price ($66 one day / $78 two days)
Children under the age of 8 are complimentary!
Student Tickets – 10% off advance ticket rates or tickets at the door. Students must provide proof of enrollment at the door.
Union Tickets – Local 798 and 706 members will receive complimentary entrance on both days of the show. Members must have a valid 2023 Local 798 member card.
Group Rates – Group Rates are available for groups of 15 or more.
For information – Email: info@themakeupshow.com
The International Stage features makeup professionals from all over the world. This stage celebrates the art of makeup by bringing global makeup professionals together to excite, engage, and inspire. Experience the energy and possibility of what happens when artists unite. Access to the International Stage is included in your ticket.
History of the Show and 2024 Participating Artists + Brands
The first Makeup Show was at the Metropolitan Pavilion in May 2006, and the show has been growing in popularity ever since. In 2024, The Makeup Show offers some of the best indie and corporate brands in the beauty industry, including MAC Cosmetics, Pat McGrath Labs, Danessa Myricks Beauty, NUDESTIX, MOB Beauty, MAKE UP FOR EVER, Kryolan, Alcone Company, Ardell, OMNIA, Rokael Beauty, and TEMPTU Pro, among many others.
Some of the artists presenting at the show are Rokael Lizama, Danessa Myricks, Jeanine Lobell, Joe Dulude II, T. Cooper, Ashunta Sheriff-Kendricks, James Vincent, and Lijha Stewart, among others. There are more than 90 pro, celebrity, and indie brands participating in the 2024 NYC show.
All participating Makeup Show brands are internationally known and available in the U.S., and those brand based outside of the USA that are participating in this year’s show are incredible. The global lineup includes:
1. MYKITCO – UK
2. A2 Cosmetics – Argentina
3. Beauty Boss Business – Australia
4. Hakuhodo – Japan
5. Kohll Beauty – Brazil
6. LH cosmetics – Sweden
7. Lit Cosmetics – Canada
8. M.I.A by Einat Dan – Germany
9. MAKE UP FOR EVER – Paris, France
10. MOB Beauty – Toronto, Canada
11. NUDESTIX – Toronto, Canada
12. Nuestro Secreto – Mexico
13. Runway Room Cosmetics – Australia
14. Skin Leaf Cosmetics – Portugal
Clean Beauty Lovers, rejoice… This year also features quite a few clean beauty brands. Some of the participants are MOB Beauty– Earth-first formulas, vegan and cruelty-free, Ashunta Sheriff Beauty — Vegan & Eco Friendly, B3 Balm — All-natural, Organic Skincare, Flyte 7.0, Genuist Beauty, Janet & Jo. — Clean Luxury Nail Lacquers, LH cosmetics, LYS Cosmetics, NUDESTIX, Runway Room, Skin Leaf Cosmetics, and Neen.
The show’s seminars and demos are remarkably compelling and interesting, and will enlighten and entertain. Each year there is a new group of exhibitor topics and techniques, so if you’ve been to the show before, there’s no need to worry about a repeat performance. Artists present from every area of the beauty industry, too.
There are more than 60 education stage presentations covering everything from application to assistance with the business of makeup, including green makeup, new products, and new trends. These demonstrations are from some of the most renowned and skilled artists in the industry, including Danessa Myricks, Rokeal Lizama, James Vincent, Nick Lujan, Ashunta Sherriff-Kendricks, and many more.
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Artists United
Rokael Lizama – clients include Beyonce, Kim Kardashian, Ariana Grande, Demi Lovato, Nicole Scherzinger, Cassie and well-established brands.
Danessa Myricks
Artists United is an event that brings together industry icons Danessa Myricks and Rokael Lizama on stage together for the first time. Witness their complete mastery of makeup artistry firsthand as they share their techniques, experiences, and creative brilliance. They will transform makeup artistry into sheer magic before your eyes. They will present various unique perspectives, styles, and applications. Enjoy two dynamic, detailed demonstrations (and pricing includes a gift bag valued at over $400); You can purchase this class during your registration.
Indie Brands & Perfect Pitch Sessions
The show supports numerous indie brands, to launch exciting new beauty industry initiatives and products. The success of artist-owned brands is important to the show’s producers, so they have included more than 20 of these brands.
The Perfect Pitch Sessions are held in The Makeup Show Pro Resource Area, and enables artists to bring their portfolios and business materials to the show for review by industry experts and brands looking to hire artists. Artists will gain valuable feedback, career inspiration, and even a fresh career opportunity.
Your show ticket includes access to the exhibitors show floor, Danessa Myricks Beauty International Stage, and 40+ free sessions, including Demo Stage, Seminar Stage, and all the Main Stage presentations. The only additional fees are for the IN the Studio hands-on workshops, Business of Beauty sessions and the Artists United event. These can be added to your ticket when you purchase online or at the door on event days, while spots last.
The Makeup Show NYC is a full-blown beauty experience and not to be missed by anyone in the industry – or by anyone who loves beauty products.
Pick up some Makeup Show MERCH here too.
