Start saying “yes” to your silkiest locks ever with Ouai’s new Hair Gloss.
Ouai–the brand of celebrity hairstylist Jen Atkin–references ouais, an informal way of saying “yes” in French. With its aesthetically-pleasing minimalist packaging and luxuriously perfumed formulations, Ouai is one of the most coveted haircare brands on the market right now.
In late 2023, Ouai launched their newest product: a gloss for the hair–because who doesn’t want their tresses to reflect the light like a freshly-polished mirror? I know I do.
Before testing the gloss, I knew I wanted my hair to be primed to perfection, so I washed with their Detox Shampoo, a clarifying cleanse perfect for those days when you feel like your hair’s never been more weighed down. Key ingredients are chelating agents, hydrolyzed keratin, and apple cider vinegar. This shampoo did to my hair what a body scrub, bubble bath, and 10 hours of sleep do to my soul–it felt renewed, refreshed, and ready to take on the coming days. Perfect for infrequent hair washers (but gentle enough to use more often), this shampoo carefully cleanses away all the dry shampoo, sweat, and sebum of the past few days without drying out the hair. The scent is one of my favorite parts–there’s a hint of apple, but it mostly smells like expensive (I’m talking Chanel) rose and bergamot perfume. The scent is called Melrose Place, and the brand also carries an actual perfume.
After Detox Shampoo, I reached immediately for Hair Gloss–this product is designed to be used in place of conditioner if desired, but can also be used afterward (those with thick or curly hair may want to use both). I separated my hair into small sections to ensure I coated every strand, then waited five minutes. The scent is not unlike that of Detox Shampoo, but is actually another of the brand’s signature scents: North Bondi. It’s another heavenly concoction of bergamot, Italian lemon, rose de mai, and more.
After rinsing well, I blew out my hair and saw immediate results. Hair Gloss is meant to treat damage, add shine, and protect color. It also adds a layer of heat protection.
The outcome? My hair felt like it got a Hydrafacial; it was shiny, silky, moisturized, and easy to manage. Results can last through up to three washes.
Both products are available for purchase at theouai.com.
